68 lessons · 5 hours · free, no account needed

Learn medical sales, start to territory.

Five tracks written by recruiters and reps who do this for a living — from deciding whether the career fits to running a territory well.

Track 03

Mastering Sales

Working a territory, running accounts, and hitting the number.

17 lessons

17 lessons

Become the Rep Physicians Trust

Mastering Sales · Anneliese Rhodes & Cynthia Ficara

Physicians trust the medical device reps who make their day easier, not the best pitch. Learn the Trusted Resource Pyramid and the habits that turn preparation into credibility.

4 min read9 sections

Build a Smarter Territory: How Elite Reps Prioritize Accounts

Mastering Sales · The Lobby Editorial

Elite medical sales reps don’t work every account equally. Learn how to score and tier accounts by potential and winnability, use data to target opportunity, and build a weekly routine.

3 min read8 sections

How Elite Medical Sales Reps Plan Their Week

Mastering Sales · Anneliese Rhodes & Cynthia Ficara

Elite medical sales reps plan the week before it starts. Learn how to set priorities, choose top accounts, set a goal per visit, and protect time for proactive work.

4 min read8 sections

How Medical Device Teams Solve the Field Inventory Problem

Mastering Sales · The Lobby Editorial

Field inventory, consignment, loaners, and trays, is a hidden drain on medical device sales. Why it costs so much time and margin, and how modern teams get it back.

4 min read8 sections

How Medical Sales Reps Win Back Hours Lost to the Road

Mastering Sales · The Lobby Editorial

Windshield time is a quiet drain on medical sales productivity. Why big territories cost so many selling hours, and how smart routing turns driving time back into face time.

4 min read8 sections

How to Build Physician Relationships That Last

Mastering Sales · Jon Alwinson

Lasting physician relationships aren’t built on the perfect pitch. Learn the relationship-first habits, genuine interest, whole-team trust, and generous praise, that turn reps into partners.

4 min read8 sections

How Top Medical Sales Reps Find Growth Opportunities Before Their Competitors

Mastering Sales · The Lobby Editorial

Learn how elite medical sales reps prioritize territories, identify physician opportunities, and combine relationships with commercial intelligence to grow their business.

4 min read9 sections

Operating Room Etiquette: The Unwritten Rules Every Device Rep Must Know

Mastering Sales · The Lobby Editorial

The OR runs on unwritten rules. Learn operating-room etiquette for medical device reps, the sterile field, checking in, credentialing, and how to carry yourself during a case.

4 min read8 sections

Protect Before You Pursue

Mastering Sales · Anneliese Rhodes & Cynthia Ficara

The best medical sales reps protect their business before chasing new accounts. Learn the Girls of Grit PROTECT framework for intentional, weekly territory planning.

4 min read8 sections

The AI Playbook for Healthcare Sales Reps

Mastering Sales · The Lobby Editorial

AI will not replace the medical sales rep, but reps who use it are pulling ahead. Where AI actually helps, targeting, prep, admin, and knowledge, and how to start without the hype.

4 min read8 sections

The Best Medical Sales Reps Don’t Chase Motivation. They Build Systems.

Mastering Sales · Jon Alwinson

The best medical sales reps don’t chase motivation, they build systems. Learn the disciplined habits and weekly planning that separate elite reps from everyone else.

4 min read8 sections

The Four Conversations Every Elite Medical Sales Rep Masters

Mastering Sales · Jon Alwinson

Great sales meetings follow four moves: rapport, gain understanding, dig deeper, and engage. Learn Jon Alwinson’s meeting framework for understanding customers before you pitch.

4 min read8 sections

The Hidden Mistake That Costs Medical Sales Reps Their Best Accounts

Mastering Sales · Anneliese Rhodes & Cynthia Ficara

The quiet mistake that costs reps their best accounts: chasing new business while existing ones erode. Learn to call the right level, stop data-dumping, and protect before you pursue.

4 min read8 sections

The Rep Can't Always Be in the Room. Here's How the Knowledge Can Be.

Mastering Sales · The Lobby Editorial

In MedTech, product knowledge lives in people and does not scale with headcount. How point-of-care clinical intelligence keeps verified knowledge in the room when the rep can't be.

4 min read8 sections

What Every New Medical Device Sales Rep Should Know About the Actual Job

Mastering Sales · The Lobby Editorial

The real work in medical device sales happens before the procedure. Learn the field-operations discipline, tray checks, inventory, and systems, that earns surgeons’ trust.

5 min read9 sections

You’re Losing Sales Before You Ever Walk Through the Door: Why Territory Planning Matters More Than You Think

Mastering Sales · The Lobby Editorial

Territory planning is one of the most overlooked drivers of success in healthcare sales. Why the decisions you make before the first call shape your day, and how to plan smarter.

4 min read8 sections

Your Territory Is Talking. Are You Listening?

Mastering Sales · Jon Alwinson

The best medical sales territories are built, not inherited. Learn to read the signals your territory sends and own it through awareness, relationships, and disciplined review.

4 min read8 sections