Learn medical sales, start to territory.
Five tracks written by recruiters and reps who do this for a living — from deciding whether the career fits to running a territory well.
Track 05
Know the Industry
How the market works — companies, products, and where it's heading.
11 lessons
A Guide to Diabetes and CGM Device Sales
Continuous glucose monitoring is racing toward $29 billion by 2030. The leading diabetes and CGM companies, what the selling is like, and what reps should watch.
How Healthcare Sales Really Works: Manufacturers, Distributors, IDNs & GPOs
The physician isn’t the only buyer. Learn how medical device sales really works, manufacturers, distributors, IDNs, GPOs, and value analysis committees, and what it means for reps.
How Reimbursement and Payers Shape Medical Sales
The best product does not win, the reimbursed one does. How payers shape medical sales, who the gatekeepers are, and why smart reps track the payer landscape closely.
The Aesthetics and Dermatology Device Companies
Aesthetics is cash-pay, consumer-driven medical sales. The major aesthetic and dermatology device and injectable companies, from Allergan and Galderma to the energy-device makers.
The Best Orthopedic Device Companies to Work For
The top orthopedic device companies ranked by revenue, who is growing fastest, and how to choose one to sell for. Stryker, J&J, Zimmer Biomet, Globus, and more.
The Fastest-Growing Robotics Companies in Healthcare
Surgical robotics is on track to double to over $22 billion by 2029. The companies driving it, from Intuitive Surgical to fast-rising challengers, and what it means for reps.
The Medical Device Companies Every New Rep Should Know
A map of the major medical device companies for new reps: the diversified giants, the robotics leader, and the diabetes specialists, with what each is known for and the real numbers.
The Top Cardiovascular Device Companies
The leading cardiovascular device companies and what it is like to sell among them. Medtronic, Abbott, Boston Scientific, and Stryker across rhythm, structural heart, EP, and vascular.
The Top Spine Device Companies
The major spine device companies ranked, who is growing fastest, and why spine builds some of the most independent careers in medical sales. Medtronic, Globus, Alphatec, and more.
The Wound Care Companies Every Rep Should Know
Wound care spans everyday dressings, negative-pressure therapy, and high-value skin substitutes. The major companies, from Smith+Nephew and Solventum to fast-growing biologics players.
Understanding Hospital Purchasing & Value Analysis Committees
A surgeon’s yes isn’t enough. Learn how hospital purchasing works, what a value analysis committee evaluates, and how medical sales reps get a new device approved.